18%<\/a> plus cher que l\u2019an dernier en \u00cele-de-France, on comprend que les commer\u00e7ants cherchent des solutions alternatives.<\/p>\nLe succ\u00e8s rencontr\u00e9 depuis quelques ann\u00e9es par les Food Trucks, montre bien l\u2019impact positif de ces installations itin\u00e9rantes. L\u2019am\u00e9nagement de v\u00e9hicule peut \u00e9galement permettre de r\u00e9pondre \u00e0 des probl\u00e9matiques complexes.<\/p>\n
Quelles sont les raisons de choisir un dispositif itin\u00e9rant pour la cr\u00e9ation de showrooms ou de boutiques \u00e9ph\u00e9m\u00e8res ?<\/p>\n
Pour les commerces physiques<\/h3>\n
Pour les boutiques ayant d\u00e9j\u00e0 une pr\u00e9sence physique, le choix de l\u2019itin\u00e9rance peut offrir plusieurs avantages. Le premier est la possibilit\u00e9 d\u2019obtenir, \u00e0 moindre co\u00fbt, une couverture nationale. La customisation de v\u00e9hicule peut \u00e9galement permettre \u00e0 une marque de se d\u00e9marquer de ses concurrents en jouant la carte de l\u2019originalit\u00e9.<\/p>\n
Une boutique itin\u00e9rante pour les services online<\/h3>\n
Concernant les services uniquement en ligne, s\u2019\u00e9quiper d\u2019un v\u00e9hicule boutique peut permettre de cr\u00e9er un lien physique avec les potentiels acheteurs. Toujours avec l\u2019id\u00e9e de couvrir un large p\u00e9rim\u00e8tre, une boutique itin\u00e9rante peut devenir un v\u00e9ritable rendez-vous pour les consommateurs.<\/p>\n
Modalit\u00e9s pratiques pour l\u2019utilisation d\u2019un v\u00e9hicule am\u00e9nag\u00e9 en boutique itin\u00e9rante<\/h2>\n
Utiliser un v\u00e9hicule am\u00e9nag\u00e9 \u00e0 des fins \u00e9v\u00e9nementielles ou de ventes offre de nombreux avantages. Cependant, pour se lancer dans un tel projet, il existe quelques modalit\u00e9s pratiques \u00e0 respecter.<\/p>\n
Les installations possibles<\/h3>\n
Le v\u00e9hicule peut \u00eatre consid\u00e9r\u00e9 comme un local vide dans lequel il est possible de faire toutes sortes d\u2019am\u00e9nagements. Les camions se pr\u00eatant le plus \u00e0 l\u2019exercice sont les 20 m3. Ils ne demandent pas de permis poids lourds et permettent de se garer en ville. Gr\u00e2ce \u00e0 leur surface de 3 m\u00e8tres sur 4 m\u00e8tres, ils deviennent de v\u00e9ritables show-rooms ou mini-boutiques. R\u00e9frig\u00e9rateur, arriv\u00e9e d\u2019eau, \u00e9lectricit\u00e9, gaz\u2026 tout est possible.<\/p>\n
<\/del>Il est important d\u2019anticiper la question de l\u2019emplacement. Aujourd\u2019hui, il n\u2019est pas l\u00e9gal d\u2019installer son camion am\u00e9nag\u00e9 n\u2019importe o\u00f9 dans une ville. Que le lieu soit public ou priv\u00e9, une autorisation est n\u00e9cessaire.<\/p>\n <\/p>\n
Nos exemples d\u2019activations des nos boutiques itin\u00e9rantes<\/h2>\n\n\t\t\t\t
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Investir dans un lieu physique n\u2019est plus une obligation pour les marques. Une solution mobile s\u2019offre \u00e0 eux et leur permet de partir \u00e0 la rencontre des clients, partout en France : le camion expo. Cette boutique itin\u00e9rante pr\u00e9sente de nombreux avantages. Tour d\u2019horizon. Faire le choix de la boutique itin\u00e9rante Quand on sait qu\u2019une […]<\/p>\n","protected":false},"author":5,"featured_media":32280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-32536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","category-retail"],"yoast_head":"\n
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